Let’s start out with some myth busting. There’s a movement in real estate wanting folks to buy into hi-tech marketing as the be all end all of selling properties these days. Garbage. Pure, unadulterated crappola. Unless we’re gonna call the local MLS hi-tech — stop right there. ‘The local MLS being represented as hi-tech’ may be the oxymoronic phrase of the year.
When Aunt Bea can do it, it ain’t hi-tech. Just sayin’…
Do we incorporate 21st century marketing when sellin’ local properties? You bet. Does it make the difference? Eh, sometimes. What sells real estate is perceived value attached to the right price, put in front of enough serious, qualified buyers.
What sells residential income property today, especially 20 units and smaller, is the same things that sold them back in 1969. You know, Woodstock, The Amazin’ Mets, my first year as a real estate guy.
Close yer eyes and imagine yourself as a seller of San Diego income property. We’ll keep it simple, and make it a rental home in a decent area of town.
A property in excellent condition, priced right, without massive design flaws, will sell, even in a buyer’s market. This isn’t anything new. Yet what we see these days is shameful.
Let’s say this house is over 35 years old. The bathrooms haven’t been remodeled. The central heating is original equipment. The garage looks like your Uncle Fred’s way back in 1963. The patio cover is held up by way of a hastily negotiated agreement with the termite union, who’s agreed to hold hands ’till the place sells. The landscaping is nicely done and well maintained. Hey, one in a row. 
Somebody at some point decided the I Love Lucy kitchen needed some updating. There is a God, and He loves you. Granma’s countertops have been replaced with granite tops. The stove vent was installed after the first grader next door was born. The floor tile is modern, professionally installed, and still lookin’ good.
The process of a professional interior design consultant (Uh, The Boss) continues. The contractors then make it real. When the process is finished, the property, a house in this example, has been transformed into a dream home.
Now, ask yourself what part of what I just described couldn’t have been accomplished just as easily in 1957 Iowa? Yet here we are today, and it’s not being done in 95% of properties put up for sale.
The reasons we insist on this process with our seller clients are manifold. But in this particular buyers’ market, for San Diego real estate investors, it’s the difference between selling properties and offering properties for sale. It’s about results.
Our system produces results. The faster the investor is able to move their equity(s) to more dynamic growth regions, the better. Time is not their friend. In fact, those choosing to keep their real estate investment capital (equity) in SD will learn too late, how unfriendly time can be. Realizing 5-10 years from now that you coulda shoulda ain’t gonna help your sadly diminished retirement prospects.
‘Nuff said.
Let’s have a frank conversation about what’s up with your situation. Honestly, it’s not only painless, it’s fun at times. Anyway, I need a fix, so contact me, OK? A Purposeful Plan at this point, contrary to time, is gonna be yer friend. Have a good one.
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