When I used to teach aspiring real estate investment brokers/agents this side of the business, what they often referred to as ‘The Dark Side’, I’d usually start out with a little talk about what their future clients really wanted. ‘Course, before I began, I’d do the whole teacher thing, (it’s in the book, you can look it up) and ask them for their thoughts on the subject.
The answers followed a predictable path. You know, analysis, research, knowing pertinent tax law — you could probably fill out the rest of the list. They’d start gettin’ itchy as I kept shakin’ my head no. Then, for my own personal entertainment I’d tell ‘em they weren’t even warm — keep tryin’.
Availability, 24/7 etc. Returning phone calls, or now, emails, texting and the like. Nope. Still not close.
Over the years I’ve attended many conferences, seminars, and now a couple ‘barcamps’ — and spoke at a bunch of ‘em, or participated in various panels. The same poppycock is often being passed off for wisdom. These days it’s all about social media, the new scourge of mankind. 
I’m reminded of what an Arizona agent, a wickedly smart guy, and a friend, once said about what home buyers are lookin’ for. He runs one of the most, if not the most successful house brokerage teams in Phoenix.
He said, “Buyers aren’t lookin’ for agents, they’re lookin’ for homes, silly.” He gets it.
The same goes for real estate investors, but with an enormously more intense sense of urgency. See, investors, whether they be buyers, sellers, or exchangers, all want the same thing. It’s what separates those who try, and those who simply do.
Real estate investors want results.
This is especially true in the current environment of barely controlled chaos in various markets. San Diego income property owners, at least the ones who now realize their plight, want answers first, and ultimately results. Not kinda sorta, close-enough-for-horseshoe results — but real, ‘This is what I wanted to happen’ results.
You might be wondering why I bring this up today. It’s not complicated. Though you can ask the folks with whom I work about how quickly I return calls and emails, or how well my various outa state teams take care of clients, it’s not the so-called ‘service’ that matters to them.
No, it’s the results.
It’s always the results. The alternative, for most real estate investors isn’t a pretty thought. There, I feel so much mo betta.
I need a fix! Gimme a call at 619 889-7100 and we’ll talk about the results you’re wantin’. Have a good one.
Related posts:
- Real Estate Investors – All Tax Advisors Aren’t Created Equal
- Is Your Real Estate Investment Broker Like a Nordstrom’s Sales Guy?
- Real Estate Investments: What Your Broker Should Know
- Understanding Real Differences — Real Estate Investors Sometimes Gloss Over ‘Difference Makers’
- So You Want To Be A Real Estate Investment Broker — Here’s How You Begin
About BawldGuy
Recent Comments